I am an experienced creative leader with a demonstrated history of defining the creative proposition of brands and leading teams through the development and the delivery of multi-channel creative campaigns.
Experience
Boohoo Group
Senior head of Creative: Debenhams.com // Jan 2023 – Present
Complete accountability for all creative output across Debenhams and Debenhams group brands, including DP, Wallis, Burton, Coast, Oasis, Principles and Gorgeous.
Boohoo Group
Head of Creative: Debenhams.com // Feb 2021 – Jan 2023
Working closely with the Boohoo founders and CEO, complete accountability for repositioning and establishing a new brand and creative strategy for Debenhams.com, Debenhams.com Market Place, Debenhams.com Beauty, all own buy categories; Home and Kids and owned brands including Principles, Mantaray, Maine, Red Herring and Gorgeous.
Creative Manager: Karen Millen and Coast // Sep 2020 – Feb 2021
Responsible for defining and delivering the creative strategy for both Coast and Karen Millen brands across all channels.
Wax London
Freelance brand and creative consultancy project // Oct 2020 – Dec 2020
Worked with the founders and senior leaders to workshop, develop and deliver a detailed brand document focused on three areas. 1. The brand: where it all began, mission, culture and values, customer, reducing our global impact and tone of voice. 2. The creative: Art direction and photography style, design direction, channel strategy. 3. Digital marketing strategy.
New Look Ltd
Group Senior Creative Manager // Oct 2018 – Sep 2020
Accountable for defining and driving the creative strategy of the company through joined up, targeted, multi-channel campaigns.
Arcadia Ltd
Senior Creative Manager: Wallis and Evans // Aug 2015 – Oct 2018
Responsible for setting and delivering the creative strategy of the brand across campaign development and delivery, off-line and on-line graphic design,
visual merchandising, creative scheme development and graphic production.
Senior Creative Manager: Burton Menswear // Dec 2010 – Aug 2013
Manage the design, development and delivery of all creative projects including campaign, schemes, fixtures and new store concepts
including shoot production process including budget setting and approval at CEO level.
Tie Rack Ltd
Global Head of VM // Mar 2010 – Jul 2010
Charles Tyrwhitt
Creative Manager // Aug 2007 – Feb 2010
Additional
University of the arts Norwich // March 2022
Guest Lecturer on Fashion communication degree course
Education
University of East London
First class honours degree in fine art // 1999 - 2002
Personal achievements and Interests
• I have 2 amazing daughters, an achievement that eclipses anything I have accomplished in my career.
• I spent 3 years being represented by a London gallery as a painter, exhibiting and selling work around the UK and Europe.
• I am an avid runner, regularly participating in long distance races around the country.
• I collect rare Japanese denim and vintage American sports and military wear.
• I really like coffee.
Telephone: 07811 268675
Email: patrickduggan1980@hotmail.com
