A bit about me

Born and raised in London I studied fine art at the University of East London and dreamt of a life hanging about studios, winning the Turner prize and generally being pretty successful doing whatever I fancied on any given day. I gave that a go and it turns out it wasn’t for me.

After a bit of wondering what to do next I ended up forging a career as an all round creative within the fashion industry. Painting and art are still a driving force in my life and a constant source of inspiration but now I find as much fulfilment working with amazing teams on all sorts of creative projects for any manner of brands as I did working solo on paintings. And I still get to spend a lot of time in studios.

Currently I have the privilege of working as part of the Boohoo group as senior head of creative at Debenhams. This is an amazing role that covers the entire creative proposition; defining the brand creative strategy and delivering it across all touch points. This includes creative concepting and direction on all campaigns including TV and Out Of Home and all owned channels. Graphic design, branding, shoot production, all photography, copy and tone of voice.
Within that we do the same thing for Debenhams Beauty, Debenhams Market place and the owned brands like DP, Burton, Wallis, Coast, Oasis and Principles.